If you are running a small business then I’m sure you will understand just how important it is to scrutinise every penny that you spend. In this regard, paying for marketing can present you with a tough choice. There are all kinds of different marketing strategies which you could invest in, with varying rates of return. One of the best marketing tactics that you should be employing however, which offers great return on investment, is search engine optimisation, or SEO for short.
There are some great companies such as www.click.co.uk out there, who can offer you the chance to give your business a much needed boost through SEO, and here are just some of the benefits that it will have for your business.
Gaining Customers
With over 2 billion people online at any given time, and given that fact that around 93% of online activity begins with a search engine, SEO gives you a great chance to present your business and products to wide range of people. Customers are using search engines over every other medium when it comes to searching for products and services, a chance to find new clients which is too good for you to pass up on.
High Quality Traffic
Pulling people to your site from search engines mean that you will get a much higher quality type of traffic, given that the user was actively searching before they found your site. This high quality traffic can lead to better probability of sales and active engagement on your website.
Long Term
Unlike a social media campaign or creating a buzz about a promotion, SEO serves you over the long term. Whilst it may take a while for you to gradually move up the rankings, on you are there it is almost impossible for you to fall far, giving your company long term status at the top of Google.
Brand Awareness
SEO is not just about getting leads and making sales, it also helps you to promote your brand. Customers find it hard in a world of heavy competition to know who to trust, and they will invariably have more confidence in a strong brand, as opposed to a unknown company.
Better Than PPC
SEO completely destroys paid advertising and organic SEO listings can receive up to 90% more clicks than when using PPC advertising. If you invest in SEO, you can be sure that you will receive a lot more traffic than paid ads, even if you are looking into the same keywords.
Metrics
One issue which a lot of marketing firms have around many paid advertising choices, is that it cannot be completely measured. With SEO however, you can utilise tools and metrics which show exactly how your SEO plan is playing out, and what results it has brought with it.
Market Share
SEO will also help you to gain valuable market share, especially if you are sitting towards the top of the search engine. Some companies fail to invest in this method and they can lose market share to those who have, make sure that you are on the right side of it.
Given the many benefits and the great ROI, there is no reason why you shouldn’t be investing in SEO for your business.
